In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience.

We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates.

We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification.

And we talk about the character we loose when everything becomes software-defined.

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https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-s-92863a2/

🔗 Links
Sam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf

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⏰ Time stamps
00:00 Pre-roll
03:42 The impending obsolescence of the software-defined vehicle
05:31 Background for the show
11:54 The car as part of a much larger ecosystem
17:18 The questionable wisdom of trying to do it all
19:33 Data as the new oil and the enshitification of the car
23:00 The pros of Ford Pro
46:11 Post-roll

🎧 Listen and subscribe to the podcast
Apple - https://podcasts.apple.com/au/podcast/looking-out-the-podcast/id1636199763
Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=59bde6c819844fc8
Other platforms and streaming - https://podcast.lookingout.io

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

Joe and Drew take a look at the most significant exhibits and announcements coming out of Milan Design Week, and the Beijing Auto Show. And they touch on Tesla. How couldn't they?

📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.
https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-s-92863a2/

📸 Follow us on Instagram
https://www.instagram.com/lookingoutpodcast/

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

Five months ago, we recorded our most incendiary episode yet. In The EV Inferno, we wondered whether EV sales were about to fall off a cliff, or whether we’d just hit a bump in the road.

With the benefit of time, the picture’s becoming a little clearer, if no cleaner.

In this episode, we look at how the EV market might be fracturing between the EU, the US, and China, and what that means for legacy OEMs and startups, particularly when it comes to plug-in hybrids.

Of course, we can’t escape the travails at Tesla, and we look at the strengths that old-school car makers are bringing to the EV market as companies like Fisker stumble and fall.

📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.
https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-simpson-92863a2/

📸 Follow us on Instagram
https://www.instagram.com/lookingoutpodcast/

⏰ Time stamps
00:00 Pre-roll
00:55 Intro
04:11 The U.S. Market View
08:10 Tesla cancels the $25k czar
19:03 The return of the hybridc
24:17 OEMs are failing to effectively educate consumers
32:14 Is China running a different race?
33:30 The risk to consumers of EV startups failing
39:49 We were wrong about BMW's EV strategy
52:01 Outro
52:13 Post-roll

🎧 Listen and subscribe to the podcast
Apple - https://podcasts.apple.com/au/podcast/looking-out-the-podcast/id1636199763
Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=a65818eba9de47c1
Other platforms and streaming - https://podcast.lookingout.io

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com