Join us in this episode with Álvaro Morales, CEO of Orb, as he explores product pricing strategies that align value and revenue. From his start as a software engineer at Asana to his current role leading pricing innovation, Álvaro offers insights into initial pricing decisions and the progression towards complex pricing frameworks.

Learn how pricing strategies impact company growth, the importance of collaboration across departments, and the basics of usage-based pricing models. Discover the balance of choosing value metrics, introducing new pricing to customers, and the concept of reverse trials.

The episode also touches on the future of pricing, billing system challenges, and Orb's approach to simplifying these for customer satisfaction. Álvaro discusses transitioning from seed-based to usage-based pricing, the importance of trust in pricing changes, and how to create value displays that maintain customer engagement.

Learn how to master pricing for your business.

This episode is brought to you by Eppo, the next-generation A/B testing and feature management platform built for modern growth teams by alums of Airbnb and Stitch Fix. Visit our website, and 10x your experiment velocity.

Episode highlights 🚀

(00:00) - Podcast Episode Introduction
(00:56) - Understanding Product Pricing Strategies
(10:01) - Maximizing Revenue With Usage-Based Pricing
(24:23) - AI Pricing Strategies and Communication
(29:39) - Building the Future of Pricing
(30:39) - Closing Remarks and End of Episode

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Credits

Host: Carlos Gonzalez de Villaumbrosia
Guest: Alvaro Morales

Tune into this engaging episode of the Product Podcast, where we delve into the career story of Priyankka Mani, former CPO at Lonely Planet. Discover her incredible journey and insights gained from leading product teams at tech giants Google and Amazon, and how she expertly navigated her career switch from marketing to product management. Learn about her approach to handling user outcomes, her strategy for competitive e-commerce pricing, and her use of AI in content suggestions. Take away some valuable tips on leading a team through digital transformations and find that ideal balance between the speed of innovation and quality.

Episode highlights 🚀

(00:00) Transition From Marketing to Product Management
(05:36) Pricing Strategy in E-Commerce World
(13:06) Challenges and Opportunities in Machine Learning
(16:11) Global Expansion and Product Development
(24:42) Digital Transformation Challenges Lonely Planet
(30:14) Challenges of Content and Product Integration
(41:36) Balancing Velocity and Quality in Business

Links

• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here
• Join Product School's free events here
• Find out more about Product School here

Credits

Host: Carlos Gonzalez de Villaumbrosia
Guest: Priyankka Mani

In this podcast, Fabrice des Mazery, former chief product officer at TripAdvisor, shares invaluable perspectives on product management, ethics, and combating work burnout in large-scale operations. He stresses the significance of cultivating a robust product culture, developing clear strategies in line with the company's vision, and nurturing empathy within product teams. Additionally, Fabrice delves into the intricacies of managing product strategies within holding companies, underlining the importance of transparent communication and the establishment of well-defined objectives.

Throughout the discussion, Fabrice emphasizes the interconnectedness of user needs, ethical considerations, and business outcomes. By providing practical insights and emphasizing the value of maintaining an ethical approach to product development, the podcast serves as a valuable resource for product leaders and entrepreneurs navigating the challenges of modern product operations while prioritizing ethical considerations.

Episode highlights

(03:00 - 04:08) Entrepreneurial Journey Into Product Development (68 Seconds)
(28:29 - 30:16) Identifying Burnout Warning Signs (107 Seconds)
(31:47 - 33:41) Meditation for Mindful Living (114 Seconds)
(37:36 - 38:52) Building Trust Through Product Responsibility (76 Seconds)
(44:46 - 45:31) Challenges in Building Communities (45 Seconds)
(51:40 - 53:42) Empowering Product Teams for Business Growth (123 Seconds)

Links

• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here
• Join Product School's free events here
• Find out more about Product School here

Credits

Host: Carlos Gonzalez de Villaumbrosia
Guest: Fabrice des Mazery